HABI is a marketing training series for micro, small, and medium enterprises (MSMEs) designed to equip entrepreneurs, artisan groups such as weavers, crafters, and indigenous groups and associations on the basics of marketing.
HABI: Harnessing Business Ideas for MSMEs is a series of training program consisting of various topics and workshops that aim to equip these individuals with the necessary skills and knowledge to successfully market their products and services in today’s competitive market.
The training also aims to increase the visibility and exposure of micro-entrepreneurs and artisans, and their products in social media platforms and trade events.
The said program is composed of a series of training and workshops divided into a 5-part session that will be conducted every Wednesday starting July 26, 2023 – Sept 6, 2023.
Topics covered are:
- Preservation of local culture and tradition
- Introduction to Marketing (4 P’s)
- Place / Distribution
- Channels / Linkages
- Promotions & Social Media
This activity is initiated by the University of the Philippines Visayas – Office of Continuing Education and Pahinungod and Pitch Starategies and Consultancy, Inc in partnership with PEDO Guimaras. The activity was participated by selected Guimaras MSMEs, Community Based Rural Tourism Organizations and Integrated Women Alliance of Guimaras.
